Digital Transformation Roadmap
Developed a digital transformation roadmap integrating governance, innovation, and user engagement to strengthen Banco W’s market position.
- Role
- IT Consultant · IT Analyst
- Engagement
- Bip Consulting for Banco W
- Location
- Cali, Colombia
- Industry
- Banking
- Timeline
- Oct – Dec 2021
Skills
Problem
Banco W lagged behind competitors in delivering digital financial services, lacking a structured transformation strategy to enhance customer engagement and operational efficiency.
Solution
Researched market trends, customer expectations, and emerging fintech practices. Proposed four initiatives: a mobile app roadmap, a gamification strategy, an innovation office and a governance framework, plus a management model to operationalize and monitor them.
Impact
Four initiatives and a management model to run them gave the bank a structured path to digital services in place of isolated efforts.